Duolingo Classroom Quest
I was brought in to help the Duolingo for Schools team design an 8-week contest to kick off the 2022 school year. The hypothesis was that the contest would be a lively and fun way to drive participation and increase adoption in the classroom.
I designed the primary experience of the dashboard, along with a handful of user flows and marketing pages.
Team
Conor Walsh: Product Manager
Tracee Miller: Marketing Manager
Michael Ye: Engineering lead
Me: Product Designer
Exploration
I explored a variety of ways to show progress over time using existing components, or adapting styles to create better emphasis and focus.
User flows and states
I mapped out a variety of user journeys, such as how a teacher would access the contest.
Refinement
Final states for the dashboard weekly XP tracker
ENTRY POINTS
Marketing and sign up experience
Measuring Impact
The contest was a great success, with an estimated almost quarter million students participating.
Image posted to Reddit of participating students showing off their swag